If you’ve been in presales for more than a week, you’ve probably heard of Demo2Win.
It’s the standard of excellence for demo methodology (hello “tell-show-tell”).
And now, every SE and AE in our 1-on-1 coaching program has the opportunity to get Demo2Win certified, with our first cohort kicking off this week!
Here’s why I’m so excited about this.
Technical depth can help you get interviews.
But once you’re there, you have to show more than what you know.
- Can you understand what matters to the customer?
- Can you connect your solution to a business problem?
- Can you explain the value to someone who doesn’t care how the integration works?
Those are the things that show up in a panel demo.
And they’re not skills you build by watching a few videos the night before.
You need practice. You need feedback. And you need another chance to apply it.
That’s what we want to give the people we work with.
Our clients already work with sales and solutions leaders throughout their job search, from figuring out what to target and building relationships to preparing for interviews and navigating an offer.
Now, we’re adding hands-on demo coaching with the 2Win team.
Not just to add a certification to their LinkedIn profile.
But to help them get better at telling a story, connecting their demo to business value, and engaging the people in the room.
Getting certified is a great way to validate those skills and training.
Plus, we're working with Allison Macalik (2win coach) to run private cohorts for the people we coach, and our first cohort gets to learn from BOTH Allison and Chad Wilson!
The format:
- Two live, small-group workshops
- A real demo from each participant
- Direct feedback from the 2Win team
- Another opportunity to demo and apply that feedback
You’re not just watching someone else present. You’re doing the work.
And for the leaders who hire them, that’s the part I hope matters too.
Not just that someone completed a certification, but that they’ve practiced, received feedback, and worked on the skills they’ll need in front of a real customer.
Beyond these private cohorts, we’re also planning quarterly hands-on workshops with 2Win for the wider SE and AE community.
More on those as we finalize dates!
A huge thank you to Chad Wilson for helping make this partnership happen, Allison Macalik for coaching our cohorts, and the entire 2Win team.
I’m so excited for our clients to learn from you!
Cohort 1, let’s go. 🙌
Learn more about 2Win! here.